A trend that was starting in the 1980's, took off to exponential amounts in the 1990s. This was coffee culture. Meeting for coffee now became hip as coffee varieties increased and became trendier. A large part of the boom was the Seattle culture with it's many coffee shops and the expanding rise of franchise mega coffee shops, such as Starbucks and Coffee Bean. People would now hang out at coffee shops to socialize and study. The trend was seen in pop culture as the characters of the hit shows "Friends" and "Frasier" socialized at local coffee shops. Soon the trend spread like wildfire as bookstore franchises such as Barnes N Nobles and Borders began to serve coffee.